How Revenue Share Works: What Decides Your Commission
How revenue share commission is calculated on net gaming revenue, what deductions change your payout, which clauses to read before you agree, and how to build income faster.
One model, run properly
We promote Melbet on revenue share: you earn a percentage of the revenue the players you refer generate, for as long as those players stay active. There is no fixed price per sign-up, no hybrid structure, and no negotiation about what a player is "worth" — your commission simply follows the players you brought in.
That has consequences worth understanding before you apply.
What "revenue" actually means
Revenue share is almost always calculated on net gaming revenue (NGR), not on how much your players deposit. NGR is what is left after deductions, typically:
- Player winnings paid out
- Bonuses, free bets and other promotions
- Jackpot contributions
- Sometimes payment processing fees and local taxes
This is why two programmes quoting the same percentage can pay very differently. The deduction rules matter as much as the number. Ask what is deducted before you sign anything.
What decides how much you earn
- Your rate. Set by the programme and usually influenced by your traffic's markets, quality and volume.
- Your market. Player behaviour, deposit sizes and competition differ enormously between countries.
- Retention. Revenue share pays on activity, not on registrations. Players who keep playing keep paying you.
- The deduction rules. A generous rate with heavy deductions can be worth less than a modest one with light deductions.
- Carryover rules. If a losing month is carried forward against your next month's commission, your income is less predictable.
What revenue share rewards — and what it costs
Rewards: audience quality, retention, and content that keeps working months after you publish it. A partner with a modest but loyal audience often out-earns one chasing cheap volume.
Costs: patience and variance. Early months are small, because players have to play before there is revenue to share. A month where your players win a lot can be a quiet month for you.
How to get to meaningful income faster
- Track properly from day one. One sub-ID per placement, so you know which content produces players rather than clicks.
- Publish things that keep players active. Payment guides, product explainers and honest walkthroughs earn search traffic from people who are already playing — and existing players are where revenue share actually pays.
- Concentrate on a market that converts. One country understood deeply beats five countries guessed at.
- Reconcile monthly and ask questions. Compare your own figures with the dashboard, and ask your affiliate manager what is converting in your market this month — offers and payment methods change.
The clauses to read before you agree
- What is deducted from gross revenue to reach NGR.
- Whether negative balances carry over to the next month.
- The cookie window, and whether server-side tracking is available.
- Which countries are excluded from the programme.
- The payout minimum, schedule and available payment methods.
Revenue share is a long game, and that is the point: it rewards partners who build something that lasts rather than partners who buy one-off clicks.
Ready to send your first campaign?
Apply to the partner programme, earn revenue share on the players you send, and put what you read here to work with tracked links and creatives.
Apply as a partner